Not sure if Twitter is something you want to try? Not sure if it’s possible for 140 character messages to be useful?
There are some ways to use Twitter that are of particular use to scientists both in gathering information and in putting out information. Get the details in Twitter for Scientists at Sigma BioBlogs by Kristy Meyer. Be sure to check out the copious links including What is Twitter and Why Scientists Need To Use It.
Proof of concept: I found out about this post on scientific tweeting via Twitter!
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